Farris, Paul W;Bendle, Neil T;Pfeifer, Philip E;Reibstein, David J. <br/><br/>
Marketing metrics: 50+ metrics every executive should master.  50+ metrics every executive should master. 

 - 1 
 - New Delhi  Pearson Education  2006 
 - xvi,359 
<br/><br/><label>ISBN: </label>8177584901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 FARP