TY  - BOOK
AU  - Jobber, David.
AU  - Lancaster, Geoff.
TI  - Selling and sales management
SN  - 8177584529
U1  - 658.81  6
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Development and role of selling in marketing
KW  - Consumer and organisational buyer behaviour
KW  - Sales management
ER  -