Jobber, David. <br/><br/>
Selling and sales management / 
By David Jobber and Geoff Lancaster. 
 - 6th ed. 
 - New Delhi :  Pearson Education ,  2006. 
 - Xviii, 476p. ;  24 cm. 
<br/><br/><label>ISBN: </label>8177584529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Development and role of selling in marketing<br/>Consumer and organisational buyer behaviour<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.81   / JOBD