Kumar, Arun; Meenakshi, N. <br/><br/>
Marketing management. 

 - 1 
 - New Delhi  Vikas Publishing House Pvt  Ltd  2006 
 - xxiii,864 
<br/><br/><label>ISBN: </label>9788125920625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KUMA