TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing insights from A to Z; 80 concepts every manager needs to know: 80 concepts every manager needs to know
SN  - 8126508574
U1  - 658.802 KOTP 
PY  - 2003///
CY  - New Delhi
PB  - Wiley India
KW  - Marketing
ER  -