Kotler, Philip. <br/><br/>
Marketing insights from A to Z; 80 concepts every manager needs to know.  80 concepts every manager needs to know. 

 - 1 
 - New Delhi  Wiley India  2003 
 - xvii,206 
<br/><br/><label>ISBN: </label>8126508574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 KOTP