TY  - BOOK
AU  - Vilanilam, J V;Varghese, A K.
TI  - Advertising basics: a resource guide for beginners: Resource guide for beginners
SN  - 0761998101
U1  - 659.1 VILJ 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
ER  -