Bowersox, Donald J;Cooper, M Bixby. <br/><br/>
Strategic marketing channel management. 

 - 1 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2004 
 - xix,488 
<br/><br/><label>ISBN: </label>0070586691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 BOWD