Ramana, V Venkata. <br/><br/>
Customer relationship management :   key to corporate success / 
By V Venkata Ramana and G Somayajulu. 
 - 1st ed. 
 - New Delhi :  Excel Books ,  2005. 
 - xix,368p. ;  PB  27.8 cm 
<br/><br/><label>ISBN: </label>8174463216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM- a conceptual framework<br/>CRM- in banking and financial services<br/>CRM- in services sector
<br/><br/><label>Dewey Class. No.: </label>001.0726588   / RAMV