00769nam a2200217Ia 450000500170000000800410001702000180005804000180007604100080009408200250010210000220012724501210014925000120027026000550028230000260033765000500036365000450041365000490045870000230050770000210053020220225113117.0210716s2012    xx            000 0 und d  a9788120312456  cAIMIT LIBRARY  aeng  a658.804023 22bREER  aReeder, Robert R.  aIndustrial marketing :banalysis planning and control /cBy Robert R. Reeder, Edward G. Brierty and Betty H. Reeder.  a2nd ed.  aNew Delhi :bPHI Learning private limited ,c2012.  aXvi, 670p. ;c23.5 cm  aStrategy formulation in the industrial market  aOrganizational buying and buyer behavior  aFormulating marketing communication planning  aBrierty, Edward G.  aReeder, Betty H.