Reeder, Robert R. <br/><br/>
Industrial marketing :  analysis planning and control / 
By Robert R. Reeder, Edward G. Brierty and Betty H. Reeder. 
 - 2nd ed. 
 - New Delhi :  PHI Learning private limited ,  2012. 
 - Xvi, 670p. ;  23.5 cm 
<br/><br/><label>ISBN: </label>9788120312456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategy formulation in the industrial market<br/>Organizational buying and buyer behavior<br/>Formulating marketing communication planning
<br/><br/><label>Dewey Class. No.: </label>658.804023   / REER