Larreche, Jean Claude; Gatignon, Hubert. <br/><br/>
Markstrar 3: the strategic marketing simulation.  Strategic marketing simulation. 

 - 1 
 - USA  South western college publishing  1997 
 - xiii,210 
<br/><br/><label>ISBN: </label>0538880899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management
<br/><br/><label>Dewey Class. No.: </label>658.802 LARJ