TY  - BOOK
AU  - McKenzie, Ray.
TI  - Relationship-based enterprise: powering business sucess through customer relationship management: Powering business sucess through customer relationship management
SN  - 0070860815
U1  - 658.812 MCKR 
PY  - 2001///
CY  - New York
PB  - Mc Graw Hill
KW  - Sales & Distribution Management
ER  -