Macchiette, Barton; Roy, Abhijit. <br/><br/>
Taking sides: clashing views on controversial.  Clashing views on controversial. 

 - 1 
 - USA  Mcgraw Hill Companies,Inc.  2001 
 - xvi,388 
<br/><br/><label>ISBN: </label>9780072384499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 MACB