TY  - BOOK
AU  - Cespedes, Frank V.
TI  - Managing marketing linkages: text, cases and readings: Text, cases and readings
SN  - 013234923X
U1  - 658.8 CESF 
PY  - 1996///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
ER  -