00382nam a2200133Ia 4500008004100000020001500041041000800056082001500064100002300079245008600102260003600188300001000224650001400234210716s1996    xx            000 0 und d  a013234923X  aeng  a658.8 CESF  aCespedes, Frank V.  aManaging marketing linkages: text, cases and readings.bText, cases and readings.  aNew JerseybPrentice Hallc1996  ax,403  aMarketing