Cespedes, Frank V. <br/><br/>
Managing marketing linkages: text, cases and readings.  Text, cases and readings. 

 - New Jersey  Prentice Hall  1996 
 - x,403 
<br/><br/><label>ISBN: </label>013234923X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 CESF