TY  - BOOK
AU  - Webster, Frederick E.
TI  - Market-driven management: using the new marketing concept to create a customer-oriented company: Using the new marketing concept to create a customer-oriented company
SN  - 0471595764
U1  - 658.812 WEBF 
PY  - 1994///
CY  - New York
PB  - John Wiley and Sons
KW  - Sales & Distribution Management
ER  -