Lovelock, Christopher H;Weinberg, Charles B. <br/><br/>
Marketing for public and nonprofit managers. 

 - 1 
 - New York  John Wiley & sons  1984 
 - xiv,607 
<br/><br/><label>ISBN: </label>0471037222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LOVC