00365nam a2200145Ia 4500008004100000020001500041041000800056082001500064100003600079245002800115250000600143260003300149300002300182650001400205210716s1986    xx            000 0 und d  a0030031893  aeng  a658.8 BOOL  aBoone, Louis E; Kurtz, David L.  aContemporary marketing.  a5  aNew YorkbDryden Pressc1986  axxxviii,578,i-I-20  aMarketing