Boone, Louis E; Kurtz, David L. <br/><br/>
Contemporary marketing. 

 - 5 
 - New York  Dryden Press  1986 
 - xxxviii,578,i-I-20 
<br/><br/><label>ISBN: </label>0030031893 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BOOL