TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
AU  - Koshy, Abraham.
AU  - Jha, Mithileshwar.
TI  - Marketing management: : a south asian perspective 
SN  - 9788131767160
U1  - 658.8 12
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Conducting marketing research and forecasting demand
KW  - Managing personal communication
KW  - Gathering information and scanning the environment
ER  -