00762nam a2200229Ia 450000500170000000800410001702000180005804000180007604100080009408200200010210000200012224500860014225000130022826000440024130000320028565000570031765000360037465000550041070000240046570000200048970000230050920220210122434.0210716s2007    xx            000 0 und d  a9788131767160  cAIMIT LIBRARY  aeng  a658.8212bKOTP  aKotler, Philip.  aMarketing management: ba south asian perspective /cBy Philip Kotler...[et.al.].  a12th ed.  aNew Delhi :bPearson Education ,c2007.  aXli, 621p. ;I19 ;c27.5 cm.  aConducting marketing research and forecasting demand  aManaging personal communication  aGathering information and scanning the environment  aKeller, Kevin Lane.  aKoshy, Abraham.  aJha, Mithileshwar.