Kotler, Philip. <br/><br/>
Marketing management:   a south asian perspective / 
By Philip Kotler...[et.al.]. 
 - 12th ed. 
 - New Delhi :  Pearson Education ,  2007. 
 - Xli, 621p. ;I19 ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conducting marketing research and forecasting demand<br/>Managing personal communication<br/>Gathering information and scanning the environment
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOTP