Davidson, Molly Miller;Geier, Joanne Stone;Levinson, Michael B. Launch It; how to turn good ideas into great products that sell. How to turn good ideas into great products that sell. - 1 - New York HarperCollins publishers 2005 - xvi,272 ISBN: 9780060819243 Subjects--Topical Terms: Sales & Distribution Management Dewey Class. No.: 658.82 MILM