Churchill, Gilbert A;Peter, J Paul. <br/><br/>
Marketing: creating value for customers.  Creating value for customers. 

 - 1 
 - USA  Irwin  1995 
 - xxxii,703 
<br/><br/><label>ISBN: </label>0256173672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 CHUG