00353nam a2200145Ia 4500008004100000020001500041041000800056082001700064100002200081245002000103250000600123260004300129300001200172650002300184210716s1995    xx            000 0 und d  a0471580716  aeng  a658.802 COHW  aCohen, William A.  aMarketing plan.  a1  aNew YorkbJohn Willy & Sons,Inc.c1995  axii,318  aMarketing Planning