00364nam a2200145Ia 4500008004100000020001500041041000800056082002000064100002300084245003800107250000600145260004000151300001300191650001400204210716s1998    xx            000 0 und d  a0471159050  aeng  a658.800973 HARR  aHartley, Robert F.  aMarketing mistakes and successes.  a7  aNew YorkbJohn Wiley and Sonsc1998  aviii,376  aMarketing