Hartley, Robert F. <br/><br/>
Marketing mistakes and successes. 

 - 7 
 - New York  John Wiley and Sons  1998 
 - viii,376 
<br/><br/><label>ISBN: </label>0471159050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.800973 HARR