Grikscheit, Gary M;Cash, Harold C;Crissy, W J E. Handbook of selling: psychological managerial and marketing bases. Psychological managerial and marketing bases. - 1 - New York John wiley & sons Ltd 1981 - xxi,671 ISBN: 0471044822 Subjects--Topical Terms: Marketing Communications Dewey Class. No.: 658.81 GRIG