TY  - BOOK
AU  - Ricks, David A.
TI  - Blunders in international business
SN  - 1557864144
U1  - 382  1
PY  - 1993///
CY  - U S A
PB  - Blackwell Publishing
KW  - Marketing
KW  - Translation
KW  - Lessons learned
ER  -