Ricks, David A. <br/><br/>
Blunders in international business / 
By David A Ricks. 
 - 1st ed. 
 - U S A :  Blackwell Publishing ,  1993. 
 - ix,172p. ;  PB  22.5 cm 
<br/><br/><label>ISBN: </label>1557864144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Translation<br/>Lessons learned
<br/><br/><label>Dewey Class. No.: </label>382   / RICD