00375nam a2200133Ia 4500008004100000020001500041041000800056082001500064100002000079245006600099260004900165300001300214650001400227210716s1992    xx            000 0 und d  a0538817321  aeng  a658.8 HAIJ  aHair, Joseph F.  aGreat ideas: for teaching marketing.bFor teaching marketing.  aOhiobSouth Western Publishing Companyc1992  axxiv,360  aMarketing