TY  - BOOK
AU  - Hawkins, Del I
AU  - Mothersbaugh, David L.
AU  - Mookerjee, Amit
TI  - Consumer behavior: Building strategy 
SN  - 9780070682160
U1  - 658.8342  11
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Consumer Behavior and Marketing Strategy
KW  - Consumer Decision Process
KW  - Organizations As Consumers
KW  - Consumer Behavior and Marketing Regulation
ER  -