Hawkins, Del I <br/><br/>
Consumer behavior:  Building strategy / 
By Del I Hawkins,David L Mothersbaugh and Amit Mookerjee 
 - 11th ed.  Special India Edition 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd.,  2009. 
 - xxv,867p. ;  PB :  24 cm. 
<br/><br/><label>ISBN: </label>9780070682160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior and Marketing Strategy<br/>Consumer Decision Process<br/>Organizations As Consumers<br/>Consumer Behavior and Marketing Regulation
<br/><br/><label>Dewey Class. No.: </label>658.8342   / HAWD