TY  - BOOK
AU  - Perreault, William D;Mccarthy, E Jerome.
TI  - Applications in basic marketing: clipping from the popular business press: Clipping from the popular business press
SN  - 0075610310
U1  - 658.8 PERW 
PY  - 2001///
CY  - New Delhi
PB  - McGraw Hill
KW  - Marketing
ER  -