TY  - BOOK
AU  - Macchiette, Barton; Roy, Abhijit.
TI  - Taking sides: clashing views on contraversial issues in marketing: Cashing views on contraversial issues in marketing
SN  - 0072384492
U1  - 658.8 MACB 
PY  - 2001///
CY  - U S A
PB  - Mc Graw Hill
KW  - Marketing
ER  -