Macchiette, Barton; Roy, Abhijit. <br/><br/>
Taking sides: clashing views on contraversial issues in marketing.  Cashing views on contraversial issues in marketing. 

 - 1 
 - U S A  Mc Graw Hill  2001 
 - xvi,388 
<br/><br/><label>ISBN: </label>0072384492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MACB