00370nam a2200145Ia 4500008004100000020001500041041000800056082001600064100001700080245005900097250000600156260003500162300001300197650001400210210716s2001 xx 000 0 und d a0130136069 aeng a658.82 MOHJ aMohr, Jakki. aMarketing of high-technology products and innovations. a1 aNew JercybPrentice Hallc2001 axvii,414 aMarketing