00357nam a2200145Ia 4500008004100000020001500041041000800056082001500064100002000079245004000099250000600139260003600145300001600181650001400197210716s2003    xx            000 0 und d  a0131001175  aeng  a658.8 KOTP  aKotler, Philip.  aFramework for marketing management.  a1  aNew JerseybPrentice Hallc2003  axv,352/2001  aMarketing