00641nam a2200217Ia 4500003000400000005001700004008004100021020001500062040001800077041000800095082002200103100001900125245006200144250001200206260004700218300003000265650002900295650002800324650005000352650002100402OSt20230711110607.0210716s1992    xx            000 0 und d  a0534925529  cAIMIT LIBRARY  aeng  a658.834224bASSH  aAssael, Henry.  aConsumer behavior and marketing action /cBy Henry Assael  a4th ed.  aNew York :bPWS Publishing company,c1992.  axx, 748p. ;bHB :c24 cm.  aConsumer Decision Making  aThe Individual Consumer  aEnvironmental Influences on Consumer Behavior  aMarketing Action