TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 9971513897
U1  - 658.83  7
PY  - 2001///
CY  - New York
PB  - John Wiley & sons
KW  - Multidimensional  scaling and conjoint analysis
KW  - Correlation analysis and regression analysis
ER  -