00634nam a2200205Ia 450000500170000000800410001702000150005804000180007304100080009108200210009910000200012024500730014025000120021326000440022530000250026965000520029465000490034670000140039570000190040920220606114953.0210716s2001    xx            000 0 und d  a9971513897  cAIMIT LIBRARY  aeng  a658.83 27bAAKD  aAaker, David A.  aMarketing research /cBy David A. Aaker, V. Kumar and George S. Day.  a7th ed.  aNew York :bJohn Wiley & sons ,c2001 .  axvi, 751p. ;c24 cm.  aMultidimensional  scaling and conjoint analysis  aCorrelation analysis and regression analysis  aKumar, V.  aDay, George S.