Aaker, David A. <br/><br/>
Marketing research / 
By David A. Aaker, V. Kumar and George S. Day. 
 - 7th ed. 
 - New York :  John Wiley & sons ,  2001 . 
 - xvi, 751p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9971513897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Multidimensional  scaling and conjoint analysis<br/>Correlation analysis and regression analysis
<br/><br/><label>Dewey Class. No.: </label>658.83   / AAKD