Crawford, Merle. <br/><br/>
New products management / 
By Merle Crawford and Anthony Di Benedetto. 
 - 7th ed. 
 - New York :  Irwin ,  2003. 
 - Xx, 567p. ;  22 cm. 
<br/><br/><label>ISBN: </label>0072471638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Implementation of the strategic plan<br/>Sales forecasting and financial analysis
<br/><br/><label>Dewey Class. No.: </label>658.575   / CRAM