00419nam a2200145Ia 4500008004100000020001500041041000800056082001600064100002600080245008100106250000600187260003700193300002000230650002300250210716s1995    xx            000 0 und d  a0030983665  aeng  a658.83 CHUG  aChurchill, Gilbert A.  aMarketing research: methodological foundations.bMethodological foundations.  a6  aNew YorkbThe dryden pressc1995  axxxiv,1117,I-23  aMarketing Research