TY  - BOOK
AU  - Anderson, Carol H;Vincze, Julian W.
TI  - Strategic marketing management: meeting the Global marketing challenge: Meeting the Global marketing challenge
SN  - 039587050X
U1  - 658.802 ANDC 
PY  - 2000///
CY  - New York
PB  - Houghton mifflin Company
KW  - Marketing
ER  -