TY  - BOOK
AU  - Ries, al; Ries, Laura.
TI  - 22 immutable laws of branding: how to build a product or service into a world class brand: How to build a product or service into a world class brand
SN  - 0887309372
U1  - 658.827 RIEA 
PY  - 1998///
KW  - Brand Management
ER  -