00457nam a2200145Ia 4500008004100000020001500041041000800056082001700064100002700081245015500108250000600263260000900269300001200278650002100290210716s1998    xx            000 0 und d  a0887309372  aeng  a658.827 RIEA  aRies, al; Ries, Laura.  a22 immutable laws of branding: how to build a product or service into a world class brand.bHow to build a product or service into a world class brand  a1  c1998  avii,181  aBrand Management