Ries, al; Ries, Laura. <br/><br/>
22 immutable laws of branding: how to build a product or service into a world class brand.  How to build a product or service into a world class brand 

 - 1 
 -  1998 
 - vii,181 
<br/><br/><label>ISBN: </label>0887309372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 RIEA